Rob’s Blog

Today I saw an Article on ZDnet about “Why Windows users won’t switch to Mac” that references another blog where the author lists eight reasons why. The article goes on to comment on how Apple’s famed co-founder and CEO Steve Jobs “preaches” to Apple fans via Apple expos that consists of no holds barred Microsoft OS bashing. In addition, the article goes on to mention Apple PCs are expensive (which they are) and to “show [the author] a $500 Mac” like can be found in the PC category. Below is my response to his article:

Preaching to the converted is an effective technique for Apple for many reasons. Jobs has an Apple devotee army at his disposal, why not utilize them for marketing? In today’s age traditional forms of marketing are losing their effectiveness, referral marketing is the most credible and believable. What better way than have everyone tell their friends how great Apple is and how crappy Microsoft is. Jobs isn’t stupid, he knows exactly this. For as long as I remember Apple users are the ones that have always made all the noise. There’s something about being an underdog that creates cohesiveness and tons of energy that if channeled correctly is a formidable force as we area seeing from the Apple camp.

Oh, and I wanted to comment that *there is* a $500 Apple called the Mac Mini. It’s more like $600 but you get the idea. It’s not bad either except for the integrated video processor.

One last thing I wanted to comment on is that most everything on the apple can be done on the PC. Photoshop, Illustrator, Premier and all the software that Apple users pride themselves in are just as good on the PC. Where the value comes from Apples OS is the Unix platform, near virus immunity, and Apples air-tight lock on peripherals they endorse with the product that work solidly every time.

I’m in no way against Apple or Mac computers. I’ve actually been looking at them to purchase one. I was thinking about getting an iPhone until Steve Jobs announced there will be a newer, faster one out soon.